The most important investments for your startup business
When you are just starting out in business it’s very easy to get distracted by new and shiney items for your startup and get duped into investing heavily from the outset in things that are unnecessary. If you’re offering a service led business (rather than product based) your initial outlay can be streamlined into the following investments:
A website that works
Often the most challenging of purchases to any new business owner, if you have little to no experience of web design, where do you start? Firstly, what do you know about your startup business values, culture, what do you stand for – write down what colours, language and images that reflect your world. Next, do your research, look at others in similar fields to you; what will make your startup stand up to your competitors AND stand out from your competitors? Remember your website is your shop window, it not only needs to be found but once found encouraging people to find out more and buy into you. Your website is an investment that needs to grow and develop as you, your business and the market does and is a worthy startup investment and can be done well for less than £1000 for the year.
These top two go hand in hand. Make sure your logo, business name and colours reflect your startup business identity. Once you have a clear business identity in place, your marketing message and who you’re aiming to attract will work together. You are aiming to reflect a professional, here-to-stay, expert image to your ideal customers and unless you have experience in design, develop your branding with an expert in their field and it will be an investment that will return over and over for the lifetime of your business.
Hire A Business Coach
20% of small businesses are now using a Business Coach to grow their business and 79% of medium to large businesses. For startups, hiring a business coach will help you to plan and execute your plan in the best way possible for more successful short and longer term results. Not only will a business coach keep your accountable for those successful results they will keep you motivated and inspired and help you develop your startup professionally and confidently, at the same time encouraging you to understand your ideal customers and develop packages your qualifications and training your market expects. As a lone startup it’s all too easy to undervalue your offering, so investing in a successful business coach will save you time and money from the outset.
A Great Networking Group
Over 70% of business in 2015 was done via networking. With so many great networking groups to choose from, you can spend several months just getting a feel for the right group, people, location and format for you and your startup. With networking comes support, business education, inspiration, motivation, confidence, personal development, useful contacts, sounding boards, colleagues, friends and great business opportunities. Need any other reasons to find the right network for you!?
A Business Wardrobe
It doesn’t matter which world you’re coming from and into; it’s important you look and feel the part. We all know impressions are made in less than 7 seconds. So, whether you’re coming from a corporate background and entering into an engineering, IT or cake maker industry we are all expected to dress smartly, professionally and cleanly! Confidence comes from within and a smart and clean appearance helps to magnify that. Your clothes and appearance need to reflect a business that is professional, reliable and concerned about the job they deliver.
Clare at Meta4 has been running her own coaching and training business since 2007. Clare offers loads of great freebie resources to help you grow your business; they’re easy to implement, engaging and most of all they get you your business growth results!