Reasons for not starting your business and how to combat them
Developing your business from ideas through to the taking action and implementation stages can be daunting for most. Fear of failure, effort, stepping outside of your comfort zone are all common reasons for not going ahead with the steps that will encourage the positive changes you really want to see. As a business coach I hear lots of according to those giving them seemingly valid reasons for not starting and building a business. However, those who dream and plan for what they want in life and follow through with the steps that will get them achieving the change they initially envisage, the personal and professional rewards can be priceless…
The most common ‘reasons’
If I had more money or won the lottery I would…we’ve all heard of the lottery winners who have won and then lost it all again, clearly showing that money is not the answer. Being crushed by a meteor is considerably more likely than winning the lottery, so this thought process is, unfortunately, not going to help you achieve your dream business. Developing your thoughts into a plan and taking action on that plan will. Start by taking the pressure off yourself and easing those feelings of fear of failure etc. Take them out of play. At this point, it’s you or you and a coach, trusted friend getting your ideas out of your head onto paper and thinking about the steps you could take to get you closer to achieving your dream business. Acknowledge the obstacles remembering that any obstacle big or small can be overcome. Think about the Wright brothers, Amelia Earhart, Steve Jobs – they must have encountered a million and one obstacles and all were solved.
If I were more clever, experienced I would…ask yourself this: in the past how have you got more clever and more experienced at something you loved to do? Is it by actually doing? If you ‘do’ working alongside an expert/more experienced person in that field and reading around the subject you will find you become more clever and more experienced more quickly. Want to start your own business? Work with a business coach, read lots of books about starting and building your business whilst following the steps above. You’ll be surprised at the building momentum.
I just need to do a little more research…this can be a real stumbling block to taking definite and clear action on a plan, how do you know when you know enough? To stop you from continually prevaricating extract small actions from your research stage that make you do and take action on something concrete. For example: speak with a key person to find out more about x, write a list of all the important bits you understand so far, develop a plan for how you might develop and implement the stuff you know so far.
If I had more time…we all have the same amount of time in any given day, week, month. The pressures on our time is continuously squeezed. It’s what we do with our spare time that makes the difference. Think about your time wasters; social media, emails, driving to and fro and so on. How can you use that time more effectively? Time chunk – only use social media and emails during a certain time of the day. Use driving to listen to business audio books. Write down daily, weekly actions big and small to follow through with during the new time you create.
I know of someone, let’s call him Adam who got given the money to start his dream business and went on to wish he hadn’t received it as he felt it dampened his drive and ambition to really achieve his goals.
The key messages are be grateful for what you do have and turn those around, use them to your advantage and start taking action; however small the steps are. Ultimately all of these are excuses. The dictionary definition of ‘excuse’ is: ‘seek to lessen the blame attaching to (a fault or offence); try to justify.’ Want to live a full and priceless life? Stop the excuses.
Clare Whalley will be celebrating 10 years in business this year. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.
Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.